Khamisi Hamisi

Instagram Marketing is a Marathon, Not a Sprint

Reading Time: 4 minutes

The phrase “It’s a marathon, not a sprint” applies to a wide range of situations. Anything that requires some sort of long-term commitment and devotion to excellence and quality over time is a fair game, as far as the saying is concerned.

Make no mistake, great relationships with your followers require that you stick by them regardless of what you feel. Maybe you woke up on the wrong side of the bed, they’re not all that nice to you, there are all sorts of things going on around you that can affect your relationship.

Despite all of that, whether these threats come from inside or outside, you have to stick to it: this is commitment. This is all about dedication and seeing something all the way through, from the beginning through the middle to the end.

In this article, we will look at some of the beliefs and what you can do to make your Instagram marketing a success for your brand.

Let’s get started…

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Common Beliefs In Marketing

It’s easy to get tricked into thinking that marketing success simply boils down to getting the right kind of software. How awesome would the world be if things were that easy? Unfortunately, the world is not some sort of height of sales page.

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Just like anything that is real, there are all sorts of complications out there and the consequences that you really need to be mindful. Otherwise, it’s too easy to fall into a mindset that things should be quick, easy and convenient.

Anything that is worth having in life is worth sacrificing for. What exactly are you sacrificing? You’re sacrificing your sense of entitlement to things being quick, easy and convenient.

Instagram As A Marketing Platform

It’s easy to see the upside. It’s easy to see the potential, after all, Instagram has over one billion active users and 500 million active users month after month. These are people who can’t help but look for their social media updates.

Moreover, it’s as if, they live, eat, breathe and go to the bathroom using Instagram. Given that tremendous traffic potential, it’s easy to just jump in with both feet and look for the quick payout. How hard could it be?

It’s all about getting clicks to your profile page so you can direct that traffic to where you wanted to go. Unfortunately, playing the game that way leads to disappointment. You have to understand that there is no one-time, big-time strategy here.

You cannot focus on short-term success. If you did that, you’re going to put yourself in a one-way ticket to failure. Make no mistake, Instagram marketing requires a tremendous commitment of your time, focus and attention to details.

Making Instagram Marketing Work For You

Just like any other platform, you need to have a plan when it comes to marketing on /Instagram. Here is the most important thing you can do to make Instagram work for you.

  • Focus on Patterns.
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Focus on Patterns

You need to focus on patterns. These patterns won’t happen overnight. They only take place when you have enough traction. This means that you have to put in work over an extended period; you have to focus on the long-term.

It’s easy to declare victory when you notice that the certain patterns that lead to your website are really converting well, but it may turn out to be some sort of statistical fluke. It may be a mirage in a big scheme; the things that you’re actually doing is wrong. It may need quite a bit of improvement.


Do not rush when it comes to marketing on Instagram. Sure, the platform has so many active users on a given day but this does not mean jumping in guarantees you to reach many people or even find success.

You need a whole lot of patience and a plan to keep you relevant to your followers or target audience.

Thanks for being here
~ Khamisi Hamisi

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Khamisi Hamisi is a digital marketing consultant, podcast host, mobile video creator, and poet. He loves working with startups and businesses looking to scale up. He is a critical thinker and creative problem solver. Moreover, he loves coming up with strategies that help grow businesses online.
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