Have you ever heard the term content calendar? I am sure you have several times if not once.
In a war, you need your arsenal to succeed and win. When it comes to social media, a content calendar is one piece of the arsenal you cannot afford to miss.
For instance, we looked at the different methods of brand promotion. If you look closely, almost all the methods involve around you creating content.
So, when you hear the term content calendar, what comes in mind?
In today’s article, we will look at what a content calendar is, its importance and how you can create one for your Instagram account.
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What is a content calendar
Whats’s a social media content calendar? A content calendar helps you plan and schedule your posts. Furthermore, it helps you know what you will post and when you will post it.
Hootsite explains it by noting that, Just like a regular content calendar, you’ll decide what and when to publish—but with the added specificity of social platforms.
Why do you need a content calendar for your IG account?
You may be asking yourself why a content calendar is important for your business. After all, you have been creating your posts and everything is working out as planned.
Organic reach is declining as each day passes by. In fact, SocialFlow reported a 52 percent decline in organic reach from January to May. Its analysis was based on a review of 3,000 Facebook pages.
If you are used to just posting anyhow without organizing your posts, you are in for a surprise.
Here are some of the reasons you need to have a content calendar.
- Save time
Using a social media calendar will help you save more time. Creating content meant for the whole month at a specified time might seem tiring and time-wasting. However, it will save you a lot of time. You will create room later on for other things because you already have all the content you will need.
Moreover, having a content calendar helps you have consistency. All your content is already available so what you just need to do is pick a day and post it. It can be in the morning, evening or whatever time you think is right.
- Fresh content
To top it all up, you will be having fresh content throughout. Having no content calendar may result in you reposting some of the content you had already put out. This, in return, will lead to having loyal followers who will be looking forward to seeing your posts.
- Content mix
Content mix involves you posting different types of content. For example, there are some days that you will post videos on your Instagram account and other days that you will post images. Moreover, you can divide the content into different categories. You can have specific days for educating, promotion or even putting out quotes.
- Never miss important dates
Have you ever forgotten to post on particular dates? For example, you did not post on Madaraka day wishing people a happy Madaraka. Such dates can be very important because people appreciate simple things. Imagine appreciating your followers on Labour day. This may bring the aww effect which can lead to having a strong connection with them.
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Social media calendar apps and tools
Here are a few tools you can use to create your content calendar.
This is one of the easiest tools to use. Furthermore, Google Drive is free and you can easily share your work among your colleagues. Moreover, It comes with Google Docs, Sheets, and Slides — and works seamlessly with Microsoft Office.
With Hootsuite planner, you can plan and even schedule your posts. Furthermore, you can even create new posts from within the planner. Here is a video of how it works.
The next tool is Sproutsocial. Not only will this tool help you plan and schedule, but you can also check trends, and even answer your direct messages from their platform. Furthermore, you can check on trends and track your competitors using their interactive dashboard. However, the tool is not free but you get 30 days to test it out.
In conclusion, having a content calendar can give you an upper hand when it comes to saving time and even money. Furthermore, having a clear content calendar helps you develop a clearer content marketing strategy.
Start creating a content calendar for your business today. If you have any questions, make sure to leave a comment, Furthermore, you can drop me a message on WhatsApp.
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