An effective content marketing campaign will enable you to attract prospective customers who are looking for possible solutions to their problems. It is said that content is king. Moreover, if you combine your content with the right keywords, you are sure to reach your right audience.
With the right content, will be able to provide prospects with valuable information and insight about your company. Furthermore, this establishes trust and credibility with your potential clients.
To attract new customers, your content marketing campaign needs to be well-researched and thoughtfully executed. In this article, we will look at the steps you’ll need to take to develop a robust content marketing blueprint.
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What Is Content Marketing
Before we look at how you can create a content marketing blueprint, let’s first look at the meaning of content marketing.
According to Wikipedia, content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
Types Of Content
You can use different types of content depending on many factors. Factors like platform, target audience and promotion methods can greatly affect what type of content you will create.
Here are some of the types of content
- Podcast (Audio)
For instance, presentations and infographics will work well on LinkedIn. Memes and short videos will perform very well on Instagram. On the other hand, eBooks and articles can fit very well on a website or blog.
Before you venture into any content creation frenzy, ask yourself the following questions:
- Where is your audience?
- Who is your audience?
- What are your goals?
Creating A Content Marketing Strategy
- Set measurable goals
What are your content marketing goals
- Identify relevant triggers
What causes your audience to search for your services or products
- Develop content assets
Start creating your content
- Optimize your content
Are you using relevant keywords?
- Promote your content
Do you know where you will promote your content?
Set Clear, Measurable Goals
For your content marketing plan to be successful you must set clear, measurable goals. Establishing goals will not only inform changes to your plan as you go, but it will also allow you to monitor your progress and stay motivated.
Identify Relevant Triggers
What are the reasons your prospective customers search for information online? These are what are known as triggers. To determine these triggers, you can do keyword research. A great tool is the Google keyword planner.
Furthermore, take some time to brainstorm a list of possible triggers, writing down as many as you can. Use the topics that you identify as your keywords for your content development plan.
Develop Content Assets
After identifying your marketing triggers, it’s time to begin working on your content. What are the questions that your prospects might ask? Group them under corresponding triggers.
Use these as your content topics. Create a well-written piece once a week that speaks to your customers’ questions and awareness. To help you stay on track with your strategy, you can develop an editorial calendar.
Optimize Your Content
Optimization is the process of making your content more friendly for the search engines. Both the headlines and the content you’ve written need to be optimized. You need to ensure that your marketing trigger keywords appear the headline and the body of your content.
Furthermore, You should also include links to products or services that you mention to build organic links back to your website.
Promote Your Content
After you’ve set your deadlines and implemented your editorial calendar, it’s time to begin promoting your content. You can Use social media to link to other people in your updates and utilize hashtags and topic tags.
Moreover, Include your recent posts and content releases in your company newsletter and utilize your network to spread the word.
While developing a useful content marketing blueprint requires you to do some planning, the payoff for your hard work will be worth it. Invest time and energy in these steps to turn your target audience into paying customers.